Guest Post and GIVEAWAY by Robert Manni, Author of The Guys' Guy's Guide to Love

WANT TO GET MORE DATES? RUN AN EFFECTIVE AD CAMPAIGN.

In my novel, THE GUYS’ GUY’S GUIDE TO LOVE, our main character, Max Hallyday, finds himself deep in a discussion with a business colleague about how ad agencies connect with clients and win an account.  After Max waxes on about being mindful of the client’s needs and proactively addressing them, his business associate states, “So its kind of like dating and taking the time to understand a woman.”  There is subtext in the story concerning this musing, but the fact is that it’s true. Advertising, and especially in today’s hyper-competitive market, is a lot like dating.  If you want to score more business, you’ll need to shift your attention from what you want to what your prospective partner needs.

HOW DO YOU GET STARTED?

First, look for potential partners that are good matches for your own brand and business. It’s no surprise that many people find it difficult to write their own profiles [http://www.robertmanni.com/_blog/On_Life,_Love_and_the_Pursuit_of_Happiness/post/Want_a_Kick_Ass_Online_Dating_Profile_Start_with_Some_Great_Photos/].  When it comes to the business of dating, you need self-awareness and confidence about your unique talents and abilities. No one else is you and that’s a very good thing. But please make sure that your brand and your personal needs match up with those of the object of your desire. This is a critical aspect of making dating work. It takes two, and the round peg needs to fit the round….well you know what I mean. It’s about sharing your heart, your precious time, and having shared values.

HOW CAN I USE ADVERTISING TECHNIQUES TO MEET THE RIGHT PERSON?

Whether you are in the market for a relationship or just more dates, advertising your personal brand is necessary and it works. Let’s take a guy (or a women trying to read a guy) and assume that he plays the role of Account Executive. He’ll need to learn all the nuances of his prospective client (you in this case). If he takes a moment off from thinking about himself and considers what is going on with women today, especially in a major metropolis where there are so many super-talented and successful ladies, a man will quickly realize that women do not necessarily need men to take care of them financially.  That’s a relatively new insight.  Men need to change their game and address women’s current needs like friendship, fun, and just paying attention. For this, a man needs to also be the Creative Director and come up with cool ideas that keep you ladies interested.

But regardless of your sex, if you can match up what’s going on in his world and his mind with yours, it’s a good time to connect and ask for the order.

You’ll both should be on the way to winning new accounts and having better romantic relationships.

ARE YOU READY TO WIN NEW BUSINESS AND ENHANCE YOUR DATING LIFE?  

Here's your chance to win your very own copy of The Guys' Guy's Guide to Love. Check out the Review HERE and enter to win below!!